New related product lines
These days a lot of companies are doing more than one thing. In other words they may be a company that is selling one particular product and they branch out and sell something that is not completely different but related to the first product. The reason they do that is that they know that obtaining a brand-new customer is difficult while trying to sell something to an existing customer is not quite as hard. So take for example godaddy hosting which is now one of the top hosting companies in the world. They started out by registering domain names and then they got into hosting. Obviously if you are interested in one you will be interested in the other. So they made a great decision and branching out into a new product line because they were able to sell it to their existing customer base. That is exactly what you want to do.
