How to Identify Search Trends Online
Many people wrongly assume that search volume (searches made in a search engine) is consistant for each keyword throughout the year, but this is not true. Many keywords have seasonal highs and lows.
A good tool to use to find search trends online is Google Trends. You can quickly see seasonal trends via the line graphs this tool generates, and so you can easily anticipate peaks and troughs for particular search terms. For example, let say you’re selling ladies boots - you can see if such a product has seasonal search volume spikes and prepare your advertising and marketing around those spikes.